CLIENT| Erborian USA
ROLE | Graphic Designer
SCOPE | Packaging design, Mailer design, POS design in Sephora and select L’Occitane Boutiques. Work produced debuts the new visual branding strategy for the U.S. market.
Erborian USA is building a brand that is playful, fresh, and colorful. The CC Campaign introduces a vibrant peach and Fuchsia palette with red hand-written accents to tie to existing brand colors.
CLIENT| Design Museum Boston
ROLE | Graphic Designer & Workshop Leader
SCOPE | “Doticon” design, activity booklet & worksheet design including vector illustrations and copywriting, event signage and promotional material, workshop curriculum development
CHALLENGE | Take the “Street Seats” exhibit and develop it into a fully immersive workshop for kids. The purpose was to introduce children to design problem solving, and the booklet accomplished this by highlighting design characteristics in these unique “seats” and using them to engage participants in creative exercises.
Additionally, I developed the worksheet to help participants think through and sketch their own street seat. After the sketching process, children were given three dimensional materials to build a prototype of their creation.
CLIENT | Deeply Rooted Magazine
ROLE | Creative Director & Graphic Designer
SCOPE | Logo design, direction for effective use of brand elements on products and in large-scale event, layout design of retreat guide
CHALLENGE | Design and direct branding for a camping retreat as an extension of Deeply Rooted Magazine’s clean editorial brand.
While the magazine’s focus is to encourage a meditation on the values of life in a daily context, the retreat aimed to take attendees out of the daily buzz to slow down and dig deeper.
CLIENT | Deeply Rooted Magazine
ROLE | Illustrator & Designer
SCOPE | Cyanotype feature & half page illustration, hand lettering, layout design
CHALLENGE | Illustrate an article about light, botanist Anna Atkins, and DIY instructions on how to create cyanotype sun prints at home.
The cyanotypes illustrate Atkins’ work, and the hand lettering echoes the calligraphy she used to label flowers in her botanical illustrations.
CLIENT | Deeply Rooted Magazine, Issues 1-11 (Jan. 2014–Aug. 2017)
ROLE | Creative Director & Graphic Designer
SCOPE | Direction and concept development of photography and illustration, design of print magazine, custom illustrations, development of brand style guide and media kit, branding for blog series
CHALLENGE | Build a company brand on the foundation of a high-quality magazine. The 132-page publication emphasized excellent written content and strong, complementary imagery.
With a fully distributed team, I directed 20–25 photographers and illustrators remotely for each issue.
ROLE | Illustrator & Designer
SCOPE | Linocut illustrations, recipe card design, logo design, packaging design
CHALLENGE | Create a recipe card set that appeals to design-conscious buyers, based on the concept of a color wheel.
Set includes a complete meal (starter, side dish, main dish, and dessert) with each dish representing one color from the color wheel, showcased in bright, playful illustrations.
Meghan Caughill 