CLIENT| Blushington & Erborian USA
ROLE | Creative Director & Graphic Designer
SCOPE | Concept development and creative execution for a beauty pop-up experience in Project by Equinox.
CHALLENGE | Partnering with Erborian, Blushington wanted to take advantage of NYFW with a pop-up offering express beauty services in Soho, NYC. The signage was created to align with Project’s minimal, gender neutral branding by using hard masculine lines and a limited color palette, softened by hand-written accents.
Wayfinding components were kept small in scale to be minimally invasive in the Project environment, but spread throughout so that the message was visible in the entryway, workout space, retail area, and bathroom. Where possible, clings were paired with products to encourage testing and drive consumers to the lounge to learn more.
Meghan Caughill 