In partnership with performance marketing stakeholders, I led creative development across Little Passports, HOMER, and codeSpark paid social channels—driving performance through visual and conceptual diversity. Our team built a high-volume pipeline of unique concepts, balancing fully branded, product-forward creative with ads that felt organic and native to Meta.

Little Passports By Begin

HOMer By Begin

Through rapid testing, iteration, and a strategic mix of creative approaches, the work delivered a 56% reduction in pCPT over two months for HOMER, demonstrating the power of concept-led, platform-conscious design.

codespark By Begin