CLIENT| Erborian USA
ROLE | Creative Director & Graphic Designer
SCOPE | Concept development and creative direction for photoshoot of a new product launch, print assets to communicate attributes and spread awareness
CHALLENGE | Extend Erborian USA’s playful & bright brand personality to the launch of a new product: Extra Matte Primer. The photoshoot presents the powdery fresh texture of the primer while communicating the effortless, undone nature and fresh face of the Erborian Girl.
Meghan Caughill 